Rocca, the high-end jewellery and watch chain in Italy, will be Rinascente's category partner in its Milan flagship store on Piazza Duomo for the sale of watches and jewellery. The Rocca boutiques that are present in key cities in Italy and Switzerland will be joined from summer 2020 by the new space located on the ground floor of the department store. Through this new commercial operation, Rocca consolidates its position as a reference point in Italy in the distribution of precious timepieces and jewellery, thanks to its wide range of the most important brands in the sector, its assistance services and the competence and passion of its sales staff. Giorgio Damiani, Vice President of the Damiani Group to which Rocca belongs, commented: "We acquired Rocca in 2008 and have never stopped growing since then. And this also remains our goal for the future. The agreement with Rinascente, which represents a great excellence in our country, is an important step for the history of Rocca, a unique reality that is giving us great satisfaction".
