Fireworks in front of one of the most beautiful Roman panoramas for the international launch of the Longines DolceVita collection.
It was an enchanting evening, illuminated by the charms of the three Longines ambassadors of elegance: Kate Winslet, Aishwarya Rai Bachchan and Chi Ling Lin. The actresses interpreted the spirit of the DolceVita collection in an advertising film shot in the streets of Rome evoking the themes dear to the real 'dolce vita', from the paparazzi to the lambretta. Guests of the Maison were able to watch the first screening of the spot on the walls of Villa Miani.
Yesterday's gala concluded a day punctuated by press conferences, photo calls and interviews, which Longines President Walter Von Kaenel, although convalescent, did not shy away from with his usual charisma.
The event was also the occasion to announce the brand's new testimonial, the famous star of Titanic: Kate Winslet, winner of the Academy Award for Best Actress in 2009. Together with Aishwarya Rai Bachchan and Chi Ling Li, Winslet also stars in the new press campaign, whose shots were taken by the famous photographer Véronique Vial.
New for 2010 in the DolceVita collection, a Longines best-seller, is the combination of steel with yellow and pink gold, for a new elegance.
