The Boy.Friend symbolises the art of playing with men's wardrobe so dear to Gabrielle Chanel: a woman's (or man's?) watch with a strong male influence. A series of colourful alligator straps in various shades (nude, pink, coral, blue jeans) give it a more feminine and fresh allure. The octagon-shaped case recalls that of the emblematic and feminine Première, a tribute to the legendary N°5 bottle and Place Vendôme. It is crafted in beige or white gold with a bezel set with 64 brilliant-cut diamonds. The movement is quartz. Available in small, medium and large versions. Prices: from 20,200 euros. Straps are on sale for 330 euros each.