After debuting on the Brazilian market at the beginning of the year with e-commerce sales and the opening of a branch for the distribution of its watches, GaGà Milano opened its first boutique in São Paulo, at 1144 Rua Oscar Freire, the most luxurious and chic area of the city, known as one of the most exclusive shopping streets in Brazil.
Brazilian national team star and brand ambassador Neymar Jr. did the honours. His jersey, autographed for the occasion, was displayed inside a display case next to the watches, while the campaign portraying him was used to personalise an entire wall of the boutique. The event was attended by numerous Brazilian celebrities, including footballer Dani Alves. All the collections of the Milanese brand can be found in the boutique.
