Until 8 September, a Pop Up Store opened by TAG Heuer and Zenith in partnership with Rosas Gioillerie of Olbia will be open in Porto Cervo, on the quay of Porto Vecchio. A showcase of the two brands' most important models, selected for the Costa Smeralda's clientele.
Absolute Italian premiere at the Pop-Up Store in Porto Cervo, the new i-TAG Connected Display sales system, an interactive display for a new shopping experience that allows the customer to be totally immersed in the brand's universe.
One display is dedicated to the display and 'digital storytelling' of the 'lifestyle' novelties - the special editions dedicated to TAG Heuer ambassadors including Alec Monopoly, Bella Hadid and Cara Delevingne - another to the men's novelties.
Zenith, on the other hand, is reserving for customers of the Pop-Up Store in Porto Cervo, an exclusive model in a limited edition of 25: the Defy El Primero 21 Porto Cervo, interpreted according to the codes of navy elegance with its white ceramic bezel, the blue accents on the hour-markers, the power reserve indicator in white and blue at 12 o'clock, through to the coconut blue of the strap sewn onto white rubber. An interactive hologram of the Defy Lab is also projected at the Pop-Up Store.
