New partnership for Bulgari as it joins Supercar Owners Circle (SOC), the world's most prestigious car club. Supercar Owners Circle comprises a select group of international enthusiasts and collectors who distinguish themselves by owning the rarest cars on the market. The philosophy of the SOC club is based on the experience of driving such high-end vehicles and offers an unparalleled level of service to its members worldwide. The official announcement was made on 5 May at the Bulgari Hotel in Milan with the presentation of the Octo Tourbillon Sapphire SOC: a watch dedicated to 'the world's most demanding car collectors'. The watch has a sapphire crystal case with DLC-coated titanium edges. The hour markers are in 18-carat yellow gold, as are the side tubes visible through the sapphire crystal on the case middle. The power reserve indicator and crown are decorated with the SOC logo.
The watch was presented on 5 May with a gala dinner organised for club members. The following day, the supercars participating in the event paraded through Milan and headed to visit one of the largest private car collections in existence, owned by a member of the Supercar Owners Circle. Bulgari's next rendezvous with the Supercar Owners Circle will take place on 4 June at the historic Goodwood circuit in the UK, followed by a stop in Switzerland on 1 September and Dubai on 2 December to celebrate the UAE's 47th National Day.
