"I" stands for Italy and "TS" for Trieste, the city where the company behind the project, conceived by Giuseppe Taranto, a lover of vintage objects and design, is based. The protagonists, on the IT'S Watch branded unisex watches, are the straps, all interchangeable and made in Italy with the finest fabrics bearing the signatures of Loro Piana, Rubelli, Zegna and Reda. Cotton, silk, linen, cashmere and denim jeans are the weaves used, with colours ranging from plain tones such as the indigo blue of the Maratea model, the mustard yellow of the Portovenere watch, the copper of the Taormina model, the coral red of the Alghero watch, to the white and powdery stripes of the Ischia model and the aqua green of the Chia. Equipped with quartz movements, IT'S Watch are available in the e-shop section of the www.itswatch.it website and in selected Italian watch shops.
