IWC enters the world of e-commerce with a new platform available, at the moment, only to US users of iwc.com. The new site features a new generation of graphics with 360° videos and renderings. IWC customers will be able to discover all six collections presented in every detail. In addition to being able to buy directly online, it will be possible to choose whether to have the watch delivered by courier (FedEx), or to pick it up in person at the nearest IWC boutique. Payments can be made by credit card or PayPal.