With the start of the European Football Championships, Maurice Lacroix and brand partner Barcelona FC are launching the "Juggle Challenge" - www.jugglechallenge.com: from 13 June to 11 July, everyone is invited to virtually join Barcelona FC players in the world's longest "collective dribble". Football fans from all over the world will have the unique opportunity to virtually dribble together with some of the best players. All you have to do is get filmed with a smartphone or camera while dribbling for up to 15 seconds (you can also use a selfie-stick) and upload the video to the Juggle Challenge platform. Each uploaded dribble will feed time to the Maurice Lacroix clock and contribute to the world's longest dribble.
As a symbol of the universality of football, a unique, interactive, three-dimensional sphere will also be created, bringing together in a mosaic all the videos uploaded to the platform. It will then be possible to rotate the sphere and click on the videos to discover the performances of the other participants.
Lots of prizes, divided into three categories, are up for grabs:
Most likes: the 3 balls receiving the most likes will receive an exclusive Maurice Lacroix watch from the Pontos collection.
Creativity: Maurice Lacroix's team of designers will reward the 3 most creative dribblers with 3 special edition watches dedicated to Barcelona FC (a Masterpiece, a Pontos S and an Eliros Chronographe respectively).
Location: a panel of Barcelona FC experts will choose the dribbles performed in the 3 most original locations. The overall winner will go to Barcelona for an unforgettable experience.