Furla and Morellato Group have signed a licensing agreement to produce and distribute - worldwide - the new Furla branded watch collections. The five-year agreement will run until June 2021 and will include the creative development and production of all watch collections, starting with the autumn-winter 2016/17 season with models dedicated to women. The new collections will be distributed from July 2016, through a widespread network including all Furla mono-brand boutiques, selected watch and jewellery stores as well as corners dedicated to jewellery and watches in the most important department stores.
"For Furla, building a solid reputation in the watch industry is a priority, precisely because it intends to strengthen its lifestyle positioning through new product categories that reflect its codes. This is why we have chosen a dynamic and leading watchmaking partner like Morellato Group. A company that fully understands and respects our aesthetic, our tradition and our ambition to be innovative," said Eraldo Poletto, CEO Furla. "We are delighted to announce our partnership with Furla, a brand with a great tradition in quality leather goods and an expression of contemporary Italian style in great synergy with the heritage and values of our Group. Furla's enormous potential in the fashion sector will allow a new important step to develop and consolidate our mission: to interpret in the watchmaking world the great Italian brands that are recognised and established internationally," said Massimo Carraro, CEO and Chairman of Morellato Group.
