Pisa Orologeria, in Via Verri, Milan, increases its display area to a modern and contemporary space of over 1,200 square metres: an impressive intervention, designed by Antonio Vittorio Carena, former art director of the Pisa Group. The new restyling has involved more than 200 people, 12 Italian and European companies of excellence, and has employed various prestigious materials. In addition to a selection of the most prestigious haute horlogerie brands, among which Cartier returns, already offered in the Fratelli Pisa workshop since the 1960s, ample space is dedicated to women's watches, research brands and emerging artisans. Among the novelties is also the workshop, for the first time in the watchmaking sector, open to customers who will be able to meet with specialised technicians, follow the work on their watches, choose the best leathers for their straps and request any type of assistance. Pisa also has a new logo: a labyrinth with modern graphics inspired by the medieval labyrinth of Chartres, already the symbol of the Milanese company. Its geometry evokes the mechanism of a clock, both stylised within a circle, a metaphor for harmony and perfection. The Pisa inscription is now separated from the labyrinth and is completed by the date of the company's foundation.
