Piaget's first Italian boutique, which opened its doors last July, was officially inaugurated today at number 10 Via Pietro Verri in Milan, in the heart of the famous fashion district. The new boutique has been designed as a contemporary location, characterised by warmth and elegance, which guests can experience in a spirit nurtured by the symbiosis of haute horlogerie and fine jewellery. Elena Camera, Piaget Brand Manager for Italy, tells us about the new shop in a beautiful interview in issue 240 of L'Orologio.
The ribbon-cutting ceremony took place in the presence of the brand's CEO Philippe Léopold-Metzger and Yves Piaget. Actress and Piaget Brand Ambassador Jessica Chastain was also present.
