Hublot has a new ambassador: he is Borna Coric, a Croatian tennis player who is rapidly climbing the ATP World Tour rankings after defeating Rafael Nadal last year and more recently Andy Murray. He won the ATP World Tour Rising Star award in 2014 as the youngest player of the year in the Top 100. Hublot CEO Ricardo Guadalupe commented: 'We are delighted to welcome Borna to the Hublot family. It is Hublot's habit to constantly look for opportunities to develop new technologies and new materials for the production of our watches and to identify and support new talents in the sport. As the youngest player in the men's top 100, with some truly remarkable achievements, Borna undoubtedly represents the new generation of tennis. On behalf of all of us at Hublot, I congratulate Borna on his current great performances and wish him all the best for the rest of the season." The young tennis player said: "I have a great passion for watches and Hublot has always been my favourite brand, without a doubt. It's incredible to be able to build a relationship with such a prestigious, first-class and avant-garde brand despite my young age. The values conveyed by Hublot fit my personality perfectly and I am honoured to be associated with a brand whose Ambassadors include the likes of José Mourinho and Usain Bolt. For me, a dream come true! I would like to thank Hublot for this exciting opportunity and for the trust they have placed in me.
