After becoming the Official Engineering Partner of the Mercedes AMG Petronas team at the beginning of the year, IWC has announced two new exceptional endorsers: Lewis Hamilton and Nico Rosberg of the Mercedes AMG Petronas Formula One™ Team. The agreement with these two celebrities - the first drivers within a select group of world-famous celebrities - is a source of great pride for the brand's CEO, Georges Kern, who said: "Lewis and Nico are two extraordinary personalities who strive to bring that little something extra out of themselves and their cars every day. Their inimitable style represents the best qualities of IWC Schaffhausen. I am thrilled to be able to call them Friends of the Brand. Lewis Hamilton is a fan of watchmaking and clearly identifies the similarities between his profession and the watches made by IWC Schaffhausen: "I love wristwatches and I think the ones made by IWC have a lot in common with Formula One drivers: they are unique, high-performance watches and are among the best in their field. It goes without saying: I am really happy with our collaboration with this company. Nico Rosberg's association with the company began several years ago when his father gave him an IWC watch: "That moment marked the beginning of my passion for IWC watches, which impressed me in particular with their simply unique design. But it is not just a matter of aesthetics: the case is equipped with state-of-the-art technology and the performance is really high. Being a testimonial for the brand is like meeting an old friend. My first watch was an IWC, a gift from my father'.
