After New York and Los Angeles, IWC announces the opening of a new flagship boutique in the United States, specifically in the luxurious setting of the Bar Harbour Shops in Miami, Florida. The Swiss watchmaker is thus continuing its "expansion" in North America, having been founded by an American, Florentine Ariosto Jones in 1868. The new boutique is not only an exclusive retail outlet, but also an expression of its core values, such as innovation and engineering excellence. The boutique, designed by IWC's architects and designers, reflects the spirit and philosophy of the Schaffhausen-based company. Each of the six IWC watch families is optimally displayed. Also noteworthy among the watches on display are the special editions, sold exclusively in IWC boutiques.
