Almost two months after the opening of its flagship store in New York, IWC now settles in Paris, the capital of luxury and fashion. Spread over two floors, the Maison's first Parisian boutique is located in the heart of the prestigious Rue de la Paix, world-famous as one of the French city's most refined streets. Upon entering, visitors' gaze is caught by a showcase displaying the milestones of IWC Haute Horlogerie, with complications such as tourbillions, minute repeaters, perpetual calendars and skeleton watches. Each of the different watch lines, on the other hand, is carefully arranged in a dedicated space that invites complete immersion in the different universes. The mezzanine floor offers an impressive view of the collections displayed on the ground floor.