'Challenge The Limits' is the new G-Shock international communication campaign, created to celebrate the upcoming 35th anniversary of the birth of this model (the watch was born in 1983). The protagonist is Giuseppe Rossi, known as Pepito, the Italo-American footballer and world champion. "Challenge The Limits means challenging yourself every day trying to overcome the limits that people and situations place on you," said Giuseppe Rossi. "The passion for sport and the sacrifices made in recent years have been the engine that has allowed me to reach the ultimate goal, that of returning to the field in top condition," continued the footballer. "I wish G-Shock on his 35th birthday to overcome, as I have done, all his limitations". "We chose Giuseppe Rossi as the face of the G-Shock Challenge The Limits campaign because no one could embody the values and determination of the G-Shock philosophy more than him," explains Alessandro Trucillo, Division Manager Watches at Casio Italia.
G-Shock's 'Challenge The Limits' campaign, which will run from November, will speak to all those people who, like Giuseppe Rossi, face life with passion and tenacity to challenge their limits.
On Pepito's wrist, the new GST-B100 models: equipped with Tough Solar technology, they recharge through sunlight or artificial light, and thanks to Connected Engine technology, they connect to the smartphone via Bluetooth® up to 4 times a day, guaranteeing time accuracy at any time and anywhere in the world. The protective steel and resin structure of the case ensures maximum shock resistance, while the miniaturisation of the module makes it 3.1 mm thinner than previous models.
